Master Pools Guild Flying High Again In 2015
Richmond, Virginia, January 7, 2015, The Master Pools Guild announces the continuation of their relationship with American Airlines for 2015. Dick Covert, Executive Director of the organization shared “ We are building on the success of our 2014 promotional campaign in which our presence on multiple airlines was a key element. Moving forward we are pleased to announce we will be in first class cabins on American Airlines in February and March of this year as well as in the American terminals on the CNN Network.”
In addition to a continued visibility on the airlines, the Guild will be featured this year with spots on the CNN and FOX News, both cable and satellite networks.
“The definition of outdoor living is changing. When today’s consumer chooses to add a swimming pool to their home, the choice includes embracing a lifestyle. It is a movement toward more family time and being more active. We live that lifestyle ourselves and it is our privilege and our pleasure to share it with our clients.” – Michael Moore, V.P. Morehead Pools & Master Pools Guild Board Member.
“Sharing inspiration and resources for today’s consumer is our goal. We don’t really “market” per se. The Master Pools Guild is a global organization of custom swimming pool builders. We have over 100 members. It is impossible to market for each of them, but, what we can do is to help educate consumers. To inspire consumers to want to do more research and to make the resources they need easily available. At that point, it gets exciting, because you know they (consumers) have everything they need and often times, more inspiration and resources than they realized were available. “ – Teri Wiltshire, Special Projects Manger Master Pools Guild.
Here's to another exciting year filling the skies with inspiration for living poolside!