Master Pools Guild Reflecting On The First Annual EDGE Awards

Posted by Master Pools Guild on Fri, Nov 06, 2015


The Master Pools Guild held its first EDGE Marketing Awards ceremony during the recent Annual meeting in Baltimore, MD.  The EDGE Awards were created to recognize exceptional marketing techniques in a variety of different categories.  Winners were celebrated in an award ceremony and also were given an opportunity to share specific how-to-information related to their awards. 

Feedback was extremely positive.  Memphis Pool representative, Joshua Henderson, stated“Memphis Pool was very honored and proud to have been selected as winners for the Inaugural Marketing Awards. Often it’s hard to gauge certain successes and failures with Marketing Strategies and Tactics. The fact that the Guild and the team of voters felt that Memphis Pool did a good job really helps us frame how effective our Marketing efforts were in 2015. Thank you to the Master Pools Guild and the team of voters. Especially thanks to our team at Memphis Pool for having a successful marketing year in 2015.” 

The excitement and enthusiasm carried throughout the entire meeting.  “There are so many Master Pools Guild members tapping into new media and technologies for connecting with today’s consumers.  The EDGE Awards are the perfect venue for recognizing those efforts and allowing our members to share that knowledge which is one of the foundations our organization is built upon.” Dick Covert, Executive Director, Master Pools Guild.


The Complete List of  2015 EDGE Award Winners:

Best Integrated Marketing Program:  Alka Pool Construction

Best Overall Use of Social Media:  Allison Landscape & Pool Co.

Best Overall Use of Facebook:  Memphis Pool

Best Corporate Blog:  Shasta Pools & Spas

Best Collaborative Blog Post:  Memphis Pool

Best Video:  Cause Related Marketing:  Memphis Pool

Best Video:  Lifestyle Inspirations:  Shasta Pool & Spa

Best Video:  Sales/Marketing:  Morehead Pools

Best Business to Business Event:  Aqua Blue Pools

Best Customer Appreciation Event:  Watermania, S. A.

Best Community Outreach Event:  Memphis Pool

Sales:  Best Use of New Technology:  Allison Landscape & Pool Co.

Sales – Best Consumer Education Resources:   Pool Tech Midwest, Inc.

Sales – Best Program With Business Partnership:  Watermania, S.A.

RMS Media – Editor’s Choice Award:  Alka Pool Construction

Congratulations to all our winners, a special thank you to RMS Media Group for their involvement & support, & here's to being on the leading EDGE for Marketing in 2016!

Tags: Aqua Blue Pools of Charleston, Morehead Pools, Master Pools Guild Awards, Allison Pools & Landscape, Memphis Pool, Master Pools EDGE Awards, Luxury Pools, Master Pools Guild, Alka Pool Construction Ltd., Pool Tech Midwest Inc. of Cedar Rapids Iowa, RMS Media

Alka Pool Construction Wins Grand International Excellence Award For 2014

Posted by Master Pools Guild on Fri, Apr 10, 2015


The sky over Tucson wasn't the only venue where stars were shining on March 25th. Alka Pool’s owners Raffaele and Carla Sovernigo were beaming as they accepted the Grand International Excellence Award at the annual Master Pools Guild Award ceremony for outstanding swimming pool construction.  Ocean Home Magazine editor, Melissa Gillespie presented the award to the recipients. 

Alka Pool Construction
     Melissa Gillespie, Ocean Home Magazine Editor, Raff Sovernigo & Carla Sovernigo, Owners Alka Pool Construction

“This spectacular infinity edge pool was a special project for all of us from the beginning.  Jutting out from the rock cliff, this swimming pool has breath taking views at every angle of the valley and surrounding mountains.  A portion of the pool is suspended 40’0” in mid-air, a technical feat that has a stunning effect gaining us the Gold, APSP and technical achievement award from Pool and Hot Tub Council as well.” – Raff Sovernigo, Chief Operating Officer of Alka Pool.

Alka Pool Construction

Master Pools Guild is the only truly international swimming pool association and awards the Grand International Award to one pool each year with the highest points overall, Best In Show.  Gaining membership in the Master Pools Guild is difficult and by election only.  A builder also has to remain active and participate yearly to stay a member.  Alka Pool has been a member of the Master Pools Guild since 1978 and also won Outstanding Geometric Pool, and five other awards Wednesday night. 

“We are so incredibly privileged to have worked on this project.  Competition for this award is fierce among (Master Pools) Guild members, the best builders in the world, so winning the Grand International is a great honor for our team.”  Says Carla Sovernigo, President/CFO of Alka Pool.  

Creating functional art in water is a growing trend in home design of outdoor living spaces.  Pool construction has come a long way in recent years more and more becoming the center focus of outdoor living.  Pools now function not just for kid play time or fitness but as a gathering place, entertainment area and functional art.

Alka Pool Construction Ltd. Is a family owned and operated company in Burnaby, British Columbia, BC Canada building since 1961.  Alka Pool is known in BC as one of the top builders for over 50 years and they specialize in custom built poolscapes that complement the customers’ personal style.  For more information visit 

The Master Pools Guild is an international organization of elite, custom swimming pool builders whose primary goal is to build the most beautiful pools in the world.  For more information visit

Tags: Alka Pools, Master Pools Guild Awards, Alka Pool Construction Ltd., Award Winners

The Master Pools Guild Honors Al Rizzo of Rizzo Pools

Posted by Master Pools Guild on Thu, Oct 23, 2014


Al Rizzo, Rizzo Pools

The Master Pools Guild organization proudly honored Al Rizzo with their Industry Icon Award. Mr. Rizzo is only the second individual to receive the honor. The ceremony, held at the Naples Beach Hotel, was attended by 250 members of the Master Pools Guild as well as Rizzo family and friends. Speakers included Dick Covert, Executive Director of the Master Pools Guild, who spoke of Al Rizzo’s passion for the industry. Dave Thill, long time member of the Master Pools Guild, shared insight into the process led by Al Rizzo when the Guild was newly forming and coming into it’s own. Vance Gillette, the first Industry Icon Award recipient and friend of Al Rizzo, spoke of the numerous contributions Al has made to the pool and spa industry and the final speaker of the evening, Barry Greenwald, shared more personal stories of Al Rizzo that spanned decades of both a working relationship and friendship.

The characteristics of leadership, brotherhood and compassion were woven through each speaker’s dialogue. Al Rizzo took to the podium to share his own reflections (ascending with the theme of the Godfather playing in the background) and his love for the group and the industry was clearly present. He shared Guild and industry history the two of which parallel in many ways. At the conclusion of his speech, Mr. Rizzo returned to his table, surrounded by family and friends all happy to celebrate with him an incredibly distinguished career. This award celebrated his many achievements, in particular his impact on the industry and the members of the Master Pools Guild.

For more information on the Master Pools Guild and its members, please visit -Who We Are or contact the Guild office via phone 1(800)392-3044 or email

Tags: Master Pools Guild Awards, The Rizzo Construction Pool Group Newington, Master Pools Guild - Meet Our Members, Al Rizzo, Master Pools Guild, The Rizzo Construction Pool Group Newington Connec

Falcon Pools Limited, UK, Wins Master Pools Guild Highest Honor

Posted by Charles Covert on Fri, Mar 28, 2014

Each year, one swimming pool is chosen as the Grand International Excellence Award winning design by the Master Pools Guild.  It is the Guild’s highest honor.   This year’s recipient is Falcon Pools, Limited, headquartered in Surry, UK.  Their winning swimming pool design is an indoor pool that is truly breathtaking.

Falcon Pools Limited

The design of this luxury environment includes the following features: 

  • Contains approximately 20, 000 gallons of water.

  • The design carefully placed the equipment room behind the deep end of the pool, and underground.  

  • A Roldeck auto pool cover was used with crystal clear slats mounted in the floor of the pool. 

  • Design included a dehumidifier with thin slot diffusers and heating built with a blue lagoon ultraviolet automatic purification unit that includes an in line chlorine feeder. 

  • There are 12 white LED under water pool lights. 

  • LED colored change light strips in the ceiling add to the luxury resort atmosphere.

  • A total environmental control system put in place.

  • Swimjets are also incorporated in the pool design. 

  • Design material elements include full mosaic tiling with gold fleck glass and chocolate brown waterproof grout.

  •  A luxurious spa, steam room and sauna areas are adjacent to the pool.

Recognition by one’s peers in any industry brings accolades and attention.  In this group, it also brings with it and unique combination of respect and rivalry as the current year’s recipient is always seen as the “one to surpass/outshine.”  With that in mind, I can only think “How fortunate for those of us who have the pleasure of watching the pursuit”. – Dick Covert, Executive Director, Master Pools Guild.

Falcon Pools Limited


Falcon Pools Limited

Falcon Pools Limited


Ocean Home Editor, Andrew Conway, presenting the award to Ian Storr, of Falcon Pools

From all the members of the Master Pools Guild & our friends & family thoughout the industry: Congratulations to the entire team at Falcon Pools Limited!  

From the Master Pools Guild to our partners at Ocean Home, Thank You for your sponsorship!




Tags: Falcon Pools Ltd, Master Pools Guild Awards, Ocean Home, Master Pools Guild, Ocean Home Magazine, Best Pool Builder in UK, Best Pool Builder in London