The Master Pools Guild held its first EDGE Marketing Awards ceremony during the recent Annual meeting in Baltimore, MD. The EDGE Awards were created to recognize exceptional marketing techniques in a variety of different categories. Winners were celebrated in an award ceremony and also were given an opportunity to share specific how-to-information related to their awards.
Feedback was extremely positive. Memphis Pool representative, Joshua Henderson, stated“Memphis Pool was very honored and proud to have been selected as winners for the Inaugural Marketing Awards. Often it’s hard to gauge certain successes and failures with Marketing Strategies and Tactics. The fact that the Guild and the team of voters felt that Memphis Pool did a good job really helps us frame how effective our Marketing efforts were in 2015. Thank you to the Master Pools Guild and the team of voters. Especially thanks to our team at Memphis Pool for having a successful marketing year in 2015.”
The excitement and enthusiasm carried throughout the entire meeting. “There are so many Master Pools Guild members tapping into new media and technologies for connecting with today’s consumers. The EDGE Awards are the perfect venue for recognizing those efforts and allowing our members to share that knowledge which is one of the foundations our organization is built upon.” Dick Covert, Executive Director, Master Pools Guild.
The Complete List of 2015 EDGE Award Winners:
Best Integrated Marketing Program: Alka Pool Construction
Best Overall Use of Social Media: Allison Landscape & Pool Co.
Best Overall Use of Facebook: Memphis Pool
Best Corporate Blog: Shasta Pools & Spas
Best Collaborative Blog Post: Memphis Pool
Best Video: Cause Related Marketing: Memphis Pool
Best Video: Lifestyle Inspirations: Shasta Pool & Spa
Best Video: Sales/Marketing: Morehead Pools
Best Business to Business Event: Aqua Blue Pools
Best Customer Appreciation Event: Watermania, S. A.
Best Community Outreach Event: Memphis Pool
Sales: Best Use of New Technology: Allison Landscape & Pool Co.
Sales – Best Consumer Education Resources: Pool Tech Midwest, Inc.
Sales – Best Program With Business Partnership: Watermania, S.A.
RMS Media – Editor’s Choice Award: Alka Pool Construction
Congratulations to all our winners, a special thank you to RMS Media Group for their involvement & support, & here's to being on the leading EDGE for Marketing in 2016!